The Hotel Brussels

Towering over the city from its central location, The Hotel is Brussels’ premium design hotel based in the fashion district. With sky-high views and a luxury experience from check-in to check-out, they needed a website redesign that would match the level of exceptional customer service guests receive upon staying at the hotel.

Building on an audit of their old website experience and making sure to address particular user pitfalls in terms of content, I lead the redesign of the site making sure to marry both best-in-class UX design with a sophisticated and tasteful interface.

A unique and engaging homepage design offers users focused content based on leisure or business stays while also adding a level of interactivity. A series of curated slides allow users to dip into the varied offerings of The Hotel while also allowing them to dig deeper and get more information.

While the utmost attention is given to the rooms and to optimise conversion where possible, particular care was given to the design of the meetings pages to ensure that as much information could be accessed in one place without becoming overwhelming.

The site employs a sleek, clear and sophisticated design throughout with subtle illustrative touches to invoke the fashionable spirit of the hotel and to reference the fashion illustrations dotted throughout the interiors.

Web Designer at TravelClick